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How CRM can help grow your business

CRM stands for Customer Relationship Management, a software that helps improve interactions with customers. 

CRM’s help businesses 1) Increase sales by simplifying customer interactions. 2) Improve customer retention by using analytics and making consistency easier. 3) Streamline sales through development of processes for efficiency and success. 4) Market more easily with personalized communication to create long lasting relationships.

CRM’s utilize a variety of tools to ensure success in all stages of customer support. To gain new leads CRM’s use social media integration and current customer data to define and find target customers. They help close sales by automating repetitive and thus error prone tasks. Lastly they allow you to better nurture relations with retention and loyalty programs like follow-ups, newsletters, cross-selling, upselling, referrals, and reactivation. All of this assistance provides you with more time to focus on connecting with your customer and improving your business. These tools are used to create consistency and trust with a company, this is important because according to Salesforce customers who trust a company are more likely to:

  • Be loyal: 95%

  • Recommend that company: 93%

  • Buy more products and services: 92% 

  • Buy more frequently: 91% 

  • Spend more money: 88% 

  • Share their experiences: 86%

As you can see CRM companies are incredibly helpful, that is why 91% of companies with over 11 employees use CRM software (Gartner). Don’t let this stop you from using CRM if you’re smaller though, CRM software is a great way to grow your customer base and spend more time growing your business. Because this software is so popular there are a whopping 1,383 CRM System Providers businesses in the US (IBIS World). This gives you a wide variety of software to pick from to best fit you and your business needs. 

There are six main factors to consider when choosing the right software company for you. Price is the first factor you should consider as an easy rule out. Second and third consider set up time as well as ease of use, there’s no point in time saving software if it’s not easily used. Fourth, consider add-ons that you would like both now and in the future. Fifth consider the customer service provided specifically hours of availability and forms of communication. Lastly, consider the aesthetics of the program. The top budget CRM options in order of reviews are: Sales Force, Hubspot, and Monday, but take the time to find what’s best for you and that you can envision yourself using long term.

In summary, CRM software is a powerful tool for businesses seeking growth and customer satisfaction. By simplifying interactions, enhancing sales, and nurturing relationships, CRM empowers businesses of all sizes to thrive. With a plethora of options available, finding the right CRM solution tailored to your needs is key. Embrace CRM to unlock the full potential of your business and cultivate lasting success.

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